Dental websites built for the new-patient flow.

A dental practice lives and dies on new patient acquisition. The site that converts a curious insurance shopper into a booked exam looks nothing like a generic medical template. We build $1,500 dental websites with treatment pages, insurance info, before-and-after galleries, and an AI phone receptionist that handles new-patient intake while your front desk handles in-office checkout. Live in 7 days or your build is free.

Who this is for

General dentists, orthodontists, pediatric dentists, cosmetic dentists, periodontists, oral surgeons, and DSO single-location practices. If you’re paying $200–$400 per new-patient lead in Google Ads or Yelp and most of them never become exams, your funnel is leaking and the website is usually the first leak.

What dental websites actually need

Patients are shopping insurance, location, and trust signals before they ever pick up the phone. Your site needs to win on all three.

• A clean new-patient form. Name, contact, reason for visit, insurance, preferred date. Routed to your practice management system (Dentrix, Eaglesoft, Open Dental, Curve) or to your front desk by SMS — not a generic web form blackhole.
• Treatment pages with real depth. Invisalign, implants, veneers, whitening, crowns, fillings, root canals, sleep apnea — each gets its own page with FAQ schema, before-and-after, starting-at pricing where allowed.
• Insurance accepted page. A clear list, plus FAQ content for “do you take [insurance]” long-tail searches. PPO vs HMO, in-network vs out-of-network, FSA/HSA, and CareCredit-style financing all addressed.
• Before-and-after gallery. Cosmetic and ortho cases. Patient consent flow built into your intake.
• Doctor and team bios with real credentials. AGD memberships, fellowships, residencies, CE specialties. This is the #1 trust signal patients scan.
• Location and hours, click-to-call, after-hours emergency line. The dental emergency call is the highest-value lead you get all month.
• Reviews on the page, live from Google. Map-pack ranking on dental keywords moves on review count and recency more than almost any other vertical.

How AI helps dental practices

AI phone answering for new-patient calls

Your front desk is checking out a patient, processing an insurance claim, and answering a billing question. The phone rings. It’s a new patient calling about Invisalign. They get voicemail. They call the next office. Our AI receptionist handles new-patient calls during overflow and after hours, captures insurance, reason for visit, and preferred dates, and books the consultation. More on AI phone answering →

Automated lead follow-up for online inquiries

Form submission Saturday at 2 pm. Your office is closed. Generic dental practice replies Monday at 10 am. By then they’ve booked elsewhere. We text every inquiry within 60 seconds from your number, with a short note acknowledging their request and a link to schedule a consultation. Inquiries that get a 5-minute response close 21x more often than ones that wait. More on lead follow-up →

Automated review requests after every visit

An appointment marks complete in your PMS. A personalized text goes to the patient that evening: a one-tap Google review link, with negative-experience routing to a private form. Map-pack ranking compounds month over month. More on review automation →

AI search visibility for high-value treatments

“Best Invisalign provider in [city],” “dental implants near me,” “cosmetic dentist [neighborhood]” are increasingly answered by AI. We structure your treatment pages so ChatGPT, Gemini, and AI Overviews cite you. More on AI search visibility →

7 days from kickoff. Free if we’re late.

Most dental marketing agencies quote $8K–$30K and 10–14 weeks for a build. We do it in one week, fixed price. Miss the deadline and your build is free.

1. Day 0: 30-minute kickoff. Treatment list, insurance list, doctor bios, photos, PMS details.
2. Days 1–3: First draft live. Doctor and team bios, treatment pages drafted.
3. Days 4–5: New-patient form wired into your PMS or partner intake tool. Reviews and gallery integrated.
4. Days 6–7: QA on speed, mobile, schema, GBP sync. Domain pointed. You’re live.

FAQs

Can my new-patient form be HIPAA-aware?

Yes. We collect only what’s needed for scheduling and route any PHI through HIPAA-compliant intake tools (your existing practice management system, or a partner like Adit, RevenueWell, or Modento). We don’t store PHI on the website itself.

Which insurances do you list and how is that managed?

We build a structured insurances-accepted page you can edit yourself, plus FAQ-style content around “do you take [insurance]” that wins those long-tail searches. PPO vs HMO, in-network vs out-of-network, and FSA/HSA notes are all part of the standard build.

Can the AI handle new-patient calls and existing-patient questions differently?

Yes. We give the AI two routing modes: new-patient inquiries get full intake (insurance, reason for visit, preferred date) and a follow-up text. Existing patients get routed to your front-desk line during business hours or a callback queue after hours.

Will treatment pages help me rank for cosmetic and high-value procedures?

Yes. We build out individual treatment pages (Invisalign, implants, veneers, whitening, etc.) with proper schema, FAQ markup, before-and-after sections, and starting-at pricing where appropriate. These rank for the high-intent searches that drive the highest case acceptance.

How do automated review requests work for a dental practice?

After a completed appointment, the patient gets a personalized text with a one-tap Google review link. We exclude sensitive procedure types from automated outreach and route any negative feedback into a private form first so you can address it before it goes public.