Law firm websites that book consultations, not just impress peers.
A potential client doesn’t care how many partners you have. They care: do you handle their kind of case, in their state, and can they talk to a real human in the next 10 minutes. We build $1,500 attorney websites with practice-area pages, case results, attorney bios, free-consultation funnels, and an AI intake system that handles after-hours calls without unauthorized practice. Live in 7 days or your build is free.
Who this is for
Solo practitioners, small firms, and boutiques in personal injury, family law, criminal defense, estate planning, business and contracts, immigration, employment, and real estate law. If your competition is local PI mills with $250K marketing budgets and you need to rank without that budget, this is the build.
What law firm websites actually need
Generalist agency templates fail attorneys because they ignore the things that actually drive case acquisition.
- Practice-area pages, not a list. Each practice area gets a full page with FAQ schema, jurisdictional content, attorney bio links, and a free-consultation CTA. This is how a solo attorney outranks a big firm.
- Case results with proper disclaimers. Verdicts and settlements with the required “past results don’t guarantee future outcomes” language. Properly structured for trust and SEO.
- Attorney bios with substance. Bar admissions, education, notable cases, professional memberships, languages spoken. The trust signal that closes a free consult.
- Free-consultation funnel. A clean intake form on every practice-area page, plus a sticky “Get a free consult” CTA. Field-validated for case type, jurisdiction, and urgency.
- State-bar-compliant advertising. Disclaimers, jurisdiction notices, no implied guarantees, no “specialist” language unless the bar permits it. Built in from day one.
- FAQ pages that win “how much does a [type] lawyer cost” searches. The questions clients actually Google are answered on your site — with proper FAQ schema so they show up as rich results.
- Mobile-first speed and click-to-call. A PI lead does not wait for a 6-second load. They tap call on the next firm down.
How AI helps law firms
AI phone answering for after-hours intake
The DUI arrest call comes in at 1:47 am. The PI accident call comes in Saturday at 10 pm. Most firms send these to voicemail. Our AI receptionist picks up, captures the matter type, jurisdiction, urgency, and contact info, and texts you immediately if it’s a true emergency. The script is scoped to triage only — no legal advice given. More on AI phone answering →
Automated lead follow-up for online consult requests
Form submissions are useless unless someone responds before the prospect calls the next firm. We text every consultation request within 60 seconds from a number that looks like your office, with a quick acknowledgement and a one-tap calendar link. More on lead follow-up →
Automated review requests after case closure
Closed-out cases generate the strongest reviews. We build a manual-trigger or auto-trigger flow (depending on practice area sensitivity) that asks satisfied clients for a Google review at exactly the right moment. More on review automation →
AI search visibility for “best [practice] lawyer” queries
Increasingly, clients ask ChatGPT or Gemini “best PI lawyer in [city]” before they Google it. The firms cited are the ones whose practice-area pages and FAQs are structured for AI. We build it that way. More on AI search visibility →
$1,500 build. $99/mo bundled. One-time $1,500 for the full law firm website (practice areas, attorney bios, case results, FAQ pages, intake form, contact). $99/mo for the AI bundle: phone answering, lead follow-up, review automation, AI chat, local SEO, and AI search visibility. See full pricing →
7 days from kickoff. Free if we’re late.
Most legal-marketing agencies quote $10K–$40K and 12–16 weeks for a build. We do it in one week, fixed price. Miss the deadline and your build is free.
- Day 0: 30-minute kickoff. Practice areas, attorney bios, case results, jurisdictions, brand assets.
- Days 1–3: First draft live. Practice-area pages and attorney bios drafted with proper disclaimers.
- Days 4–5: Case results, FAQs, intake form wired into your CRM (Clio Grow, Lawmatics, MyCase, etc.).
- Days 6–7: QA on speed, mobile, schema, GBP sync. Domain pointed. You’re live.
FAQs
Will the site comply with state bar advertising rules?
Yes. We follow ABA Model Rule 7 patterns and your state bar’s specific advertising rules. That means proper attorney advertising disclaimers, jurisdiction notices, no implied guarantees of outcome, and the standard “past results don’t guarantee future outcomes” language on results pages.
Can I display case results without violating ad rules?
Yes, with the right disclaimers and language. We build a case-results section with verdict and settlement summaries, the required disclaimer language, and structured data so the page ranks for high-intent searches like “best [practice area] attorney near me.”
How does AI intake work without unauthorized practice of law?
The AI is scoped to triage only: it captures contact info, jurisdiction, type of matter, and urgency, then schedules a consultation with an attorney. It does not give legal advice, and we put explicit disclaimers in the script and in the website’s chat surface.
Can the AI handle PI or criminal defense calls after hours?
Yes. For PI and criminal cases especially, the after-hours intake call is the most valuable lead you’ll get all month. The AI receptionist captures the matter, flags urgency, and texts you immediately if it’s a true emergency intake.
Will my practice-area pages help me rank for specific case types?
Yes. Each practice area gets a dedicated page with FAQ schema, attorney bio links, jurisdictional content (state-specific statutes where relevant), and structured data. That’s how solo and small firms outrank big firms on long-tail keywords.
Get your law firm website quote in 24 hours
Personalized recommendation. No credit card. No sales pitch.
Get Yours →