An AI on your website that turns browsers into bookings.
A chat widget on your contractor site that knows your services, pricing, service area, hours, and FAQs — and answers visitors instantly, 24/7. When they want to book, it captures their intake and either schedules them directly or hands the lead to you with full context. Most contractor sites convert 1–3% of visitors into leads. With an AI chatbot the conversion rate typically lifts to 5–8%.
Why most contractor websites lose visitors
A homeowner lands on your gutter cleaning page at 9pm wondering "do they cover Bennett Valley? What does it cost? Do I need to be home?" Your site doesn’t answer any of that specifically — just generic copy and a contact form. The visitor closes the tab. They land on your competitor’s site and find a chat widget that answers all three questions in 30 seconds. Guess who they call.
An AI chatbot turns your site from a brochure into an actual conversation. The visitor asks anything they want, gets an instant answer, and is gently prompted toward either booking an estimate or sharing their contact info so you can follow up.
What a real conversation looks like
That’s a captured lead with full context, sent to your phone in seconds — from a visitor who would have otherwise bounced because nobody was around to answer.
What the chatbot actually does
How it pairs with the rest of the system
The chatbot doesn’t live in isolation. When it captures a lead:
- The lead flows into Automated Lead Follow-Up — they get a personal text from your number within 60 seconds
- The intake is logged in your lead pipeline so nothing slips through
- If they booked an estimate, the calendar event is created automatically
- After the job, Automated Review Requests trigger and ask for the Google review
Why this isn’t just any chatbot: Generic chatbots from places like Drift or Intercom are built for SaaS companies and lawyers. We train this one specifically for contractors — it knows how to talk about scope, materials, scheduling around weather, free-estimate norms, and the real questions homeowners ask.
What’s included in setup
- Knowledge base build: 2–3 hours interview to capture your services, pricing, FAQs, service area, scheduling rules.
- Voice training: Custom prompt tuning so the bot sounds like you, not generic AI.
- Widget install: Embedded on every page of your website. Pops up after a few seconds, dismissible.
- Calendar integration: Optional booking flow connected to Google Calendar or your CRM.
- Lead routing: Wires up to SMS, email, or your CRM for the captured intakes.
- Live testing: I beat on it for an hour before launch — weird questions, edge cases, off-topic stuff.
FAQs
Will it lie to my customers?
No — modern AI chatbots are tuned to admit when they don’t know something. If a visitor asks something outside the knowledge base, it says "I’m not 100% sure on that — let me get Mark to text you back." Then captures their info.
What if it gives a wrong price?
It only quotes ranges (e.g., "$150–250 for typical single-story") not firm quotes. The firm quote always comes from you after the estimate. Same as you’d do on the phone.
Can I see what conversations it’s having?
Yes — you get a dashboard with every conversation transcript. Helpful for spotting service questions you should add to your website, or topics that come up a lot.
Does it work with my existing site or do I need a new one?
Works with most existing sites. We add a single script tag and the widget appears. Best results come when paired with a properly-built contractor website, but it can layer onto what you have.
What if I want to turn it off?
One toggle. Whenever you want to handle inquiries personally for a stretch, you can disable it without touching anything else.
Curious what an AI chatbot would say to your visitors?
Take the 2-min quiz and I’ll show you a sample conversation built for your specific business as part of your free audit.
Take the Quiz →