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★ NOW BOOKING JUNE· WALK-INS WELCOME 9–11 AM· NEW: SUNDAY HOURS LAUNCHING 7/14· VOTED BEST BARBERSHOP — PRESS DEMOCRAT 2024· ★ NOW BOOKING JUNE· WALK-INS WELCOME 9–11 AM· NEW: SUNDAY HOURS LAUNCHING 7/14· VOTED BEST BARBERSHOP — PRESS DEMOCRAT 2024·
Premium Barbering · Since 2019

The Art of IRONSIDE

Classic technique. Modern precision. A barbershop built for men who take their craft — and their cut — seriously. Downtown Santa Rosa.

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★ Google Rating
2019
Established

SINCE 2019

Downtown Santa Rosa

OUR STORY

Not your average barbershop.

Ironside was founded on a simple idea: a haircut should be an experience, not a chore. We combine old-school technique — straight razors, hot towels, proper lather — with the precision and style that modern men expect.

Every barber on our team has a minimum of 5 years behind the chair. We don't rush. We don't cut corners. And we don't send you out the door looking like everyone else.

View the full menu →
SERVICES & PRICING

THE MENU

Every service includes a hot towel and consultation.
CLASSIC CUT
$35
Precision haircut tailored to your face shape and style. Finished with a hot towel and straight razor lineup.
BEARD SCULPT
$25
Full beard shaping, hot towel, line work, and finished with premium beard oil. Tame it or define it.
CUT + BEARD
$55
The complete package. Haircut, beard sculpt, hot towel service, and styling. 45 minutes in the chair.
STRAIGHT SHAVE
$35
Traditional hot lather straight razor shave. Pre-shave oil, warm towels, and a finish as smooth as glass.
KIDS CUT
$25
Ages 12 and under. Same precision, same quality, slightly less time in the chair. Lollipop included.
HEAD SHAVE
$35
Full head razor shave with hot towel prep, multiple passes, and a moisturizing balm finish.
THE TEAM

YOUR BARBERS

Master craftsmen, each with their own style.
12 YRS

RICO MARTINEZ

Master Barber · Owner

Old-school precision. Trained at Aragon Institute. Specializes in classic cuts, fades, and straight razor work.

8 YRS

JAY WHITTAKER

Senior Barber

Modern textures, scissor work, and signature beard sculpting. Books out 2 weeks ahead.

6 YRS

DEON BARRETT

Lead Stylist

Skin fades, designs, and pompadours. Featured in Modern Barber Magazine, 2024.

5 YRS

SAUL HAYES

Barber

Classic gentleman's cuts, hot towel shaves, and a steady hand. Your dad's favorite.

WHAT MEN SAY

4.9 / 600+ REVIEWS

★★★★★

"Best haircut I've had in 10 years. Rico actually listens. Hot towel finish is unreal."

— Marcus L. · Google
★★★★★

"Walked in for my wedding cut. Came out looking like the GQ version of myself. My wife was speechless."

— Brian K. · Yelp
★★★★★

"Old-school feel without the gimmicks. Jay is a wizard with scissors. Been coming for 3 years."

— Devin T. · Google
AS SEEN IN PRESS DEMOCRAT SONOMA MAG MODERN BARBER NORTH BAY BIZ BOHEMIAN
VISIT US

Walk-ins welcome.
Appointments preferred.

We're in the heart of downtown Santa Rosa — easy parking on 4th Street. Book online to guarantee your seat, or just walk in and we'll take care of you as soon as a chair opens up.

456 4th Street
Santa Rosa, CA 95401
(707) 555-0142
Monday9 AM – 6 PM
Tuesday9 AM – 6 PM
Wednesday9 AM – 6 PM
Thursday9 AM – 7 PM
Friday9 AM – 7 PM
Saturday8 AM – 5 PM
SundayClosed

YOUR CHAIR
IS WAITING.

Book online in 30 seconds, or call us.
BOOK ONLINE
456 4th Street · Downtown Santa Rosa, CA 95401
(707) 555-0142