How much are missed calls costing you?

Want the full recovery playbook?

We put together an 8-page PDF with the specific steps contractors use to recover missed-call revenue: what answering-system setup actually works, which AI tools to look at, scripts your receptionist (AI or human) should use, and how to measure whether it’s working. Free, in exchange for your email.

How this was calculated.

This calculator uses four inputs and one industry benchmark:

1. Inbound calls per month. Your best estimate of total inbound calls across all channels (direct dial, Google Business profile, website form, referrals).
2. Missed-call rate. The percentage of those calls that go to voicemail or never connect. Industry average for contractors is 30–40%. Job-site-heavy contractors often hit 50%+.
3. Close rate on recovered calls. If those missed calls had been answered or captured by AI, how many would have booked? Industry average is 30–40% for warm intakes.
4. Average job size. Your typical invoice, not your largest or smallest.

The formula

Monthly loss = calls × missed-rate × close-rate × job-size

What’s NOT in the calculator

This is a conservative estimate. It doesn’t account for:

• Referral loss — when you miss a call, you don’t just lose that customer. You lose the 2–3 people they would’ve referred to you.
• Review loss — happy customers leave reviews. If you never serve them, no review.
• Reputation drift — “they never called me back” is one of the most damaging reviews you can get.

If the calculator says $5,000/mo, the real number is probably closer to $7,000–10,000 once you count compounding effects.